Avid is ubiquitous in film, broadcasting, network news, and local news. All Sony formats go through our plugins into the Avid world, including RAW cinema and production as well as all other broadcast and related formats.
Our plugins have been downloaded over 20000 times. Many major organizations like BBC and CNN download our plugins for use on all of their editing workstations.
We are in the process of extending the plugins to other systems and other camera vendors.